September 14, 2017Comments are off for this post.

Primary Navigation

Word: Primary Navigation

Definition: Directing links on a website or application that (most typically) appear above the fold, are displayed near the top of the page, and represent the content that is most relevant to the user.

Thoughts: Primary navigation can usually be found at the very top of a page and is always displayed prominently. Navigation is key to way-finding and acts as a constant and comforting presence to orient the user.

Question: Is primary navigation a left-over relic of internet-past? What will be the role of primary navigation on our infinite and parallax scrolling future?

September 14, 2017Comments are off for this post.

Breadcrumbs

Word: Breadcrumbs

Definition: A type of secondary navigation used for wayfinding, orientation, and location within an application or website. Breadcrumbs prove to be especially helpful when landing on a page out of context or not arriving initially through a homepage.

Thought: Breadcrumbs are seen and used most often on large-scale website full of copious amounts of information, like e-commerce sites. This navigational is growing increasingly important because fewer people enter a website through the front door (i.e. the home page or landing page). In the age of powerful search engines, your user will likely come in through the back. It's very important that when your user arrives, she can orient herself immediately.