topDownApproach

Top-down approach

Word: Top-down approach

Definition: An approach to information architecture that involves creating a site’s architecture directly from an understanding of product objectives and user needs.

Thoughts: This approach begins with the broadest possible categories for the content and strategy while still accomplishing the strategic goals. From there, the broad categories can then be broken down into more logical and specific subsections.

However, here is your word of warning… when using a top-down approach, important details can go overlooked so be mindful and proceed with caution and thoughtfulness (as I’m sure you already do).

Question: When is a top-down approach an ineffective strategy?