{"id":84,"date":"2015-01-07T12:14:38","date_gmt":"2015-01-07T17:14:38","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=84"},"modified":"2015-01-07T12:14:38","modified_gmt":"2015-01-07T17:14:38","slug":"appticipation","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/appticipation\/","title":{"rendered":"Appticipation"},"content":{"rendered":"<p><strong>Word: \u00a0<\/strong>Appticipation<\/p>\n<p><strong>Definition: <\/strong>Proactive experiences based on location. Quite literally,\u00a0the ability for a mobile application to anticipate the needs of its user, to think ahead, and to know what the user is about to do before she does it.<\/p>\n<p><strong>Reference:<\/strong>\u00a0The term was created\u00a0by\u00a0<a href=\"http:\/\/blog.skyhookwireless.com\/apps\/mobilebeat-2014-the-beginning-of-the-age-of-context?utm_campaign=Q4_Apps_Adtech&amp;utm_medium=Designing%20for%20Place%20Post%202&amp;utm_source=UX%20Magazine\">Mike Schneider<\/a>. The goal is to create more meaningful and engaging experiences between the user and the app. It is data that helps inform user experience and creates a new form of communication that is both\u00a0 personalized and proactive.<\/p>\n<p>Example time! A personal favorite app of mine is the MLB.com Ballpark app, which recognizes when I, the user, have entered a stadium and goes on to provide me with coupons, discounts, concession maps, and seat upgrade offers. Sometimes a little too enthusiastically, but I appreciate the anticipation of my needs in the moment nonetheless.<\/p>\n<p><strong>Thoughts\/Questions:\u00a0<\/strong>While this particular term is fairly new, the concept has been around for a while now. However, at what point\u00a0does appticipation become invasive? How do we balance the benefits with concerns of overzealous advertising?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word: \u00a0Appticipation Definition: Proactive experiences based on location. Quite literally,\u00a0the ability for a mobile application to anticipate the needs of its user, to think ahead, and to know what the user is about to do before she does it. Reference:\u00a0The term was created\u00a0by\u00a0Mike Schneider. The goal is to create more meaningful and engaging experiences between [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,11],"tags":[22,8,9],"class_list":["post-84","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-termonology","category-terms","tag-appticipation","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":3,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"predecessor-version":[{"id":94,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/84\/revisions\/94"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/87"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}