{"id":60,"date":"2015-01-04T12:41:04","date_gmt":"2015-01-04T17:41:04","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=60"},"modified":"2015-01-06T00:08:31","modified_gmt":"2015-01-06T05:08:31","slug":"sticky-ux","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/sticky-ux\/","title":{"rendered":"Sticky UX"},"content":{"rendered":"<p><strong>Word: \u00a0<\/strong>Sticky UX<\/p>\n<p><strong>Definition: <\/strong>The concept in which<strong>\u00a0<\/strong>experiences engage users and keep them interested, resulting in increased user return rate and user rememberability.<\/p>\n<p><strong>Thought:\u00a0<\/strong>The internet is a different animal from a brick and mortar store or a physical experience because the physicality is, in and of itself, predisposed to stickiness. Still confused? Stick with me! (See what I did there!) When you're at the pharmacy, you are likely to walk out with a purchase, full stop. However, the stakes are much lower in the digital world. If Amazon does not have what you're looking for, you're most likely\u00a0not going to buy a comparable but not favorable item just because you're already on the site. Your job is to make the experience more \"sticky\" which in turn, makes the user, stay! Or at the very least, remember.<\/p>\n<p><strong>Question:\u00a0<\/strong>Is it fair to compare online experiences to physical experiences? What are the benefits of digital stickiness?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word: \u00a0Sticky UX Definition: The concept in which\u00a0experiences engage users and keep them interested, resulting in increased user return rate and user rememberability. Thought:\u00a0The internet is a different animal from a brick and mortar store or a physical experience because the physicality is, in and of itself, predisposed to stickiness. Still confused? Stick with me! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[15,16,8,9],"class_list":["post-60","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-terms","tag-sticky","tag-sticky-ux","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":9,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":81,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions\/81"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/65"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}