{"id":566,"date":"2015-09-18T19:22:02","date_gmt":"2015-09-18T23:22:02","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=566"},"modified":"2015-09-18T19:23:32","modified_gmt":"2015-09-18T23:23:32","slug":"predictive-persona","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/predictive-persona\/","title":{"rendered":"Predictive Persona"},"content":{"rendered":"<p><strong>Word:\u00a0<\/strong>Predictive Persona<\/p>\n<p><strong>Definition:\u00a0<\/strong>A research\u00a0tool that allows you to validate whether you can accurately identify somebody who will become a customer. These types of personas go beyond merely describing what a user is like, but\u00a0also offer specific characteristics\u00a0that will make a person become a new or a returning customer.<\/p>\n<p><b>Reference:\u00a0<\/b>I first learned of this term from designer Laura Klein in her <a href=\"http:\/\/blog.invisionapp.com\/predictive-personas\/\" target=\"_blank\">blog post<\/a> for Invision. Klein wants to turn the traditional \"describe your current user\" persona model on its head by changing the way designers think about this portrait. She <a href=\"http:\/\/blog.invisionapp.com\/predictive-personas\/\" target=\"_blank\">writes:\u00a0<\/a><\/p>\n<blockquote><p>\"But the question they should be asking themselves isn\u2019t, 'If I interviewed a user, would this describe her?' The question should be, 'If I found a person like this, would she become a user?'\"<\/p><\/blockquote>\n<p><strong>Thoughts:\u00a0<\/strong>The key to predictive personas is to identify traits and feature that will make a person want to become a customer. Once the persona is created, then designers can recruit research participants that fit this description. If you have a hard time doing this, something is wrong with your persona! Eureka!<\/p>\n<p>It is always refreshing to try out a new take on an old research technique, so let's get predicting!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word:\u00a0Predictive Persona Definition:\u00a0A research\u00a0tool that allows you to validate whether you can accurately identify somebody who will become a customer. These types of personas go beyond merely describing what a user is like, but\u00a0also offer specific characteristics\u00a0that will make a person become a new or a returning customer. Reference:\u00a0I first learned of this term from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,1,112],"tags":[182,181,29],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-uncategorized","category-users","tag-persona","tag-predictive-persona","tag-research"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":3,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"predecessor-version":[{"id":569,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/566\/revisions\/569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/570"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}