{"id":461,"date":"2015-04-23T22:17:16","date_gmt":"2015-04-24T02:17:16","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=461"},"modified":"2015-04-23T22:22:10","modified_gmt":"2015-04-24T02:22:10","slug":"hook-model","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/hook-model\/","title":{"rendered":"Hook Model"},"content":{"rendered":"<p><strong>Word:\u00a0<\/strong>Hook Model<\/p>\n<p><strong>Definition:\u00a0<\/strong>The cycle a successful product\u00a0follows in order to reach the goal of unprompted user engagement, where in users return to the product consistently and often.<\/p>\n<p><strong>Reference:\u00a0<\/strong>The Hook Model comes from\u00a0<a href=\"http:\/\/www.nirandfar.com\/hooked\" target=\"_blank\">Nir Eyal's book<\/a>\u00a0<em>Hooked: How to Build Habit-Forming Products<\/em>.<\/p>\n<p><strong>Thoughts:\u00a0<\/strong>In Eyal's book, he describes the Hook Model process as a cycle, consisting of a trigger (external and\/or internal), an action, a variable reward, and then an investment. Rinse and repeat.<\/p>\n<p>Let's break down each step a bit for a better understanding:\u00a0The <em>trigger<\/em> is the actuator of the behavior, like an alert or notification.\u00a0The<em> action\u00a0<\/em>comes next, which is essentially, the behavior a user performs in anticipation of a reward. The next step is the\u00a0<em>variable reward,<\/em> which is the Hook Model's way of creating user craving by initiating intrigue. Finally, \u00a0<em>investment\u00a0<\/em>is when the user takes the step to input some work into the product or service. By investing time and energy, the odds increase dramatically that a user will pass through the Hook cycle again.<\/p>\n<p>The Hook Model is an important tool to not only understand as a designer, but to build habit-forming products as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word:\u00a0Hook Model Definition:\u00a0The cycle a successful product\u00a0follows in order to reach the goal of unprompted user engagement, where in users return to the product consistently and often. Reference:\u00a0The Hook Model comes from\u00a0Nir Eyal&#8217;s book\u00a0Hooked: How to Build Habit-Forming Products. Thoughts:\u00a0In Eyal&#8217;s book, he describes the Hook Model process as a cycle, consisting of a trigger [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,18,21,114],"tags":[145,143,144],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideationcreation","category-marketing","category-new-termonology","category-strategy","tag-habit","tag-hook-model","tag-nir-eyal"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":3,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"predecessor-version":[{"id":465,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions\/465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/466"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}