{"id":442,"date":"2015-04-14T22:01:57","date_gmt":"2015-04-15T02:01:57","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=442"},"modified":"2015-04-14T22:01:57","modified_gmt":"2015-04-15T02:01:57","slug":"pogo-sticking","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/pogo-sticking\/","title":{"rendered":"Pogo Sticking"},"content":{"rendered":"<p><strong>Word:\u00a0<\/strong>Pogo Sticking<\/p>\n<p><strong>Definition:\u00a0<\/strong>A user navigates to a page deeper in a site's hierarchy, only to immediately navigate back to the page in which she came from -- typically happening multiple times in a row.<\/p>\n<p><strong>Thoughts:\u00a0<\/strong><a href=\"http:\/\/www.nngroup.com\/articles\/pogo-sticking\/\" target=\"_blank\">Pogo sticking<\/a> tends to occur\u00a0because of usability problems like misleading links or omitted information. This increased interaction, providing no value to the user, can be extremely costly to a site and can result in decreased engagement over time. \u00a0This is different from a \"bounce rate\" because it happens within the site itself. This behavior pattern likely demonstrates that users are having difficulty finding the content they are looking for.<\/p>\n<p><strong>Question:\u00a0<\/strong>Can you think of a time that it may be useful to have users bounce back and forth from page to page or should such patterns simply be avoided?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word:\u00a0Pogo Sticking Definition:\u00a0A user navigates to a page deeper in a site&#8217;s hierarchy, only to immediately navigate back to the page in which she came from &#8212; typically happening multiple times in a row. Thoughts:\u00a0Pogo sticking tends to occur\u00a0because of usability problems like misleading links or omitted information. This increased interaction, providing no value to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,23],"tags":[135,134,8,9],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-termonology","category-user-interface","tag-bounce","tag-pogo-sticking","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":3,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":446,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions\/446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/445"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}