{"id":422,"date":"2015-03-16T22:32:53","date_gmt":"2015-03-17T02:32:53","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=422"},"modified":"2015-03-16T22:32:53","modified_gmt":"2015-03-17T02:32:53","slug":"social-proof","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/social-proof\/","title":{"rendered":"Social Proof"},"content":{"rendered":"<p><strong>Word:\u00a0<\/strong>Social Proof<\/p>\n<p><strong>Definition:\u00a0<\/strong>\u00a0People are influenced and guided by the behaviors, actions, and beliefs of others.<\/p>\n<p><b>Thoughts:\u00a0<\/b>Social proof can be used in design to influence users' thoughts and actions. Take a moment and think about Amazon's review section. Would you really buy a microwave that was reviewed by 300 people and had 1 out of 5 stars. Most likely, not. Why is that? Because the crowd has a strong influence on your decision in this situation, that's why.<\/p>\n<p>Dr. Robert Cialdini\u2019s book <em><a href=\"http:\/\/www.amazon.com\/dp\/006124189X?tag=useitcomusablein\">Influence: The Psychology of Persuasion<\/a>\u00a0<\/em>details how social proof plays into human insecurities and the innate desire to do the right thing.<\/p>\n<p>Social proof can be utilized in user experience design\u00a0in a multitude of ways like demonstrating product credibility (through reviews and ratings) and encouraging adaption and acceptance (like following a Twitter account because you see many others follow\u00a0the account as well).<\/p>\n<p><strong>Question:\u00a0<\/strong>How, if at all, has social proof influenced the development of social media services? Is social media even comparable to the definition of social proof outlined above?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word:\u00a0Social Proof Definition:\u00a0\u00a0People are influenced and guided by the behaviors, actions, and beliefs of others. Thoughts:\u00a0Social proof can be used in design to influence users&#8217; thoughts and actions. Take a moment and think about Amazon&#8217;s review section. Would you really buy a microwave that was reviewed by 300 people and had 1 out of 5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,17],"tags":[127,128,9],"class_list":["post-422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-psychology","tag-social-proof","tag-user-experiene","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":1,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":424,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/422\/revisions\/424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/423"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}