{"id":407,"date":"2015-02-28T23:14:10","date_gmt":"2015-03-01T04:14:10","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=407"},"modified":"2015-02-28T23:14:10","modified_gmt":"2015-03-01T04:14:10","slug":"strategy-plane","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/strategy-plane\/","title":{"rendered":"Strategy Plane"},"content":{"rendered":"<p><strong>Word:\u00a0<\/strong>Strategy plane<\/p>\n<p><strong>Definition:\u00a0<\/strong>The first plane of Jesse James Garrett's \"Five Planes of User Experience\" which focuses on product objectives and user needs.<\/p>\n<p><strong>Thoughts:\u00a0<\/strong>UX Strategy is the foundation for a successful product and an important first step in product creation. Before beginning a project, it is important to understand firstly what the product is setting out to accomplish and secondly, what user needs are being addressed. Hence, this should be your \"lightbulb moment\".<\/p>\n<p>The strategy plane works to set in place the\u00a0product objects and the business goals while working to define\u00a0<a href=\"http:\/\/hannahatkin.com\/blog\/?p=379\" target=\"_blank\">success metrics<\/a> and brand identity.<\/p>\n<p>&nbsp;<\/p>\n<p><em>lightbulb gfx <a href=\"%20http:\/\/pixelkit.com\" target=\"_blank\">credit<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word:\u00a0Strategy plane Definition:\u00a0The first plane of Jesse James Garrett&#8217;s &#8220;Five Planes of User Experience&#8221; which focuses on product objectives and user needs. Thoughts:\u00a0UX Strategy is the foundation for a successful product and an important first step in product creation. Before beginning a project, it is important to understand firstly what the product is setting out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,39,1],"tags":[121,123,124,8,9],"class_list":["post-407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practitioners","category-product-management","category-uncategorized","tag-five-planes","tag-jesse-james-garrett","tag-strategy-plane","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=407"}],"version-history":[{"count":3,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/407\/revisions"}],"predecessor-version":[{"id":411,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/407\/revisions\/411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/410"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}