{"id":373,"date":"2015-02-23T23:55:52","date_gmt":"2015-02-24T04:55:52","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=373"},"modified":"2015-02-23T23:55:52","modified_gmt":"2015-02-24T04:55:52","slug":"foot-in-the-door-technique","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/foot-in-the-door-technique\/","title":{"rendered":"Foot in the Door Technique"},"content":{"rendered":"<p><strong>Word:\u00a0<\/strong>Foot in the door technique<\/p>\n<p><strong>Definition: <\/strong>The\u00a0persuasion\u00a0tactic of asking for something small from someone and then following up with a larger ask if they comply to\u00a0the first.<\/p>\n<p><strong>Reference:\u00a0<\/strong>The sales technique\u00a0is named for that literal practice of physically putting a\u00a0foot between a door and a door-frame in order to stop the door from being closed closed, or slammed for that matter, in one's face.<\/p>\n<p>The\u00a0foot in the door phenomenon was first <a href=\"http:\/\/www.forbes.com\/sites\/neilpatel\/2014\/10\/13\/foot-in-the-door-technique-how-to-get-people-to-take-seamlessly-take-action\/\" target=\"_blank\">studied<\/a> in 1966\u00a0by Stanford University psychologists\u00a0Jonathan Freedman and Scott Fraser. That year Freeman and Fraser published a landmark study titled \"Compliance Without Pressure: The Foot-in-the-Door Technique\" in the\u00a0<a href=\"http:\/\/www.researchgate.net\/publication\/17217362_Compliance_without_pressure_the_foot-in-the-door_technique\">Journal of Personality and Social Psychology<\/a> (1966, Vol. 4, No. 2, 195-202). The study asked participants a question about household cleaners over the phone and then later followed up with a second ask on the same topic in person. Freeman and Fraser found that participants were\u00a0135% more likely to respond positively to the second request if they had responded positively to the first smaller ask over the phone.<\/p>\n<p><strong>Thought:\u00a0<\/strong>Such a technique can be utilized in user experience. For example, a site could start by asking visitors for a very small piece of information about themselves, like an email or a zip code. This figuratively allows the site to put their foot in the door and set themselves up for a larger ask shortly there after. The user is much more likely to give up more information if they have already given up a little bit previously, and perhaps already gained some value from that first ask.<\/p>\n<p>So stick your foot in that door people and then do your best to crack it wide open!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word:\u00a0Foot in the door technique Definition: The\u00a0persuasion\u00a0tactic of asking for something small from someone and then following up with a larger ask if they comply to\u00a0the first. Reference:\u00a0The sales technique\u00a0is named for that literal practice of physically putting a\u00a0foot between a door and a door-frame in order to stop the door from being closed closed, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,114],"tags":[115,116,8,9],"class_list":["post-373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-strategy","tag-foot-in-the-door","tag-sales","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=373"}],"version-history":[{"count":4,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/373\/revisions"}],"predecessor-version":[{"id":378,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/373\/revisions\/378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/377"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}