{"id":275,"date":"2015-02-07T20:15:35","date_gmt":"2015-02-08T01:15:35","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=275"},"modified":"2015-02-12T22:35:53","modified_gmt":"2015-02-13T03:35:53","slug":"sloth","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/sloth\/","title":{"rendered":"Sloth"},"content":{"rendered":"<p><strong>Word:\u00a0<\/strong>Sloth<\/p>\n<p><strong>Definition:\u00a0<\/strong>The avoidance of work and that feeling of\u00a0\"I don't care.\" Essentially, the idea that people only want to put in the most minimal amount of effort\u00a0in order to achieve desired outcomes online.<\/p>\n<p><b>Thoughts:\u00a0<\/b>The discussion here does not revolve around whether people are inherently lazy and instead speaks to how users feel about online tasks. Users are becoming more accustomed to great user experiences and are demanding easy-to-use, intuitive interfaces as a result. Steve Krug hit the nail on the head in his classic UX book \u00a0<em>Don't Make Me Think<\/em>. If there is an established way of completing certain tasks online, users will likely become agitated or simply not complete the task if it is made to seem too difficult. It all comes back to the user experience! When unnecessary effort is exhorted, putting laziness aside, the user is now in a new headset and this new frame of mind\u00a0can negatively impact the experience as a whole.<\/p>\n<p><strong>Question:<\/strong>\u00a0In what situations is it okay to push the user to exhort more effort? In these cases, what, if any, are the positive effects this can have on the user experience?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word:\u00a0Sloth Definition:\u00a0The avoidance of work and that feeling of\u00a0&#8220;I don&#8217;t care.&#8221; Essentially, the idea that people only want to put in the most minimal amount of effort\u00a0in order to achieve desired outcomes online. Thoughts:\u00a0The discussion here does not revolve around whether people are inherently lazy and instead speaks to how users feel about online tasks. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,17,11],"tags":[88,87,8,9],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-psychology","category-terms","tag-dont-make-me-think","tag-sloth","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=275"}],"version-history":[{"count":7,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/275\/revisions"}],"predecessor-version":[{"id":305,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/275\/revisions\/305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/304"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}