{"id":257,"date":"2015-02-04T14:50:22","date_gmt":"2015-02-04T19:50:22","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=257"},"modified":"2015-02-04T14:51:43","modified_gmt":"2015-02-04T19:51:43","slug":"conversion-rate","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/conversion-rate\/","title":{"rendered":"Conversion Rate"},"content":{"rendered":"<p><strong>Word:\u00a0<\/strong>Conversion Rate<\/p>\n<p><strong>Definition:\u00a0<\/strong>The percentage of users who take a desired action.<\/p>\n<p><strong>Thought:\u00a0<\/strong>A frequently used example of conversion rate when it comes to UX is e-commerce.\u00a0This would be\u00a0the\u00a0percentage of website visitors who buy something on the site.\u00a0The <a href=\"http:\/\/www.nngroup.com\/articles\/conversion-rates\/\" target=\"_blank\">Neilson Norman Group<\/a> sums up the power of UX perfectly by stating, \"Increased conversion is one of the strongest ROI arguments for better user experience and more user research.\"<\/p>\n<p>Conversion rate is an important and qualitative way to measure performance over time and put an understandable and quantifiable statistic\u00a0on the influence of\u00a0UX practices. There is power in numbers, and strength in research. But remember, with great power comes great responsibility.<\/p>\n<p><strong>Question:<\/strong>\u00a0\u00a0While e-commerce is the typical example of conversion rate, what other types of interactions are easily and effectively measured with this?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word:\u00a0Conversion Rate Definition:\u00a0The percentage of users who take a desired action. Thought:\u00a0A frequently used example of conversion rate when it comes to UX is e-commerce.\u00a0This would be\u00a0the\u00a0percentage of website visitors who buy something on the site.\u00a0The Neilson Norman Group sums up the power of UX perfectly by stating, &#8220;Increased conversion is one of the strongest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,39,26],"tags":[80,81,8,9],"class_list":["post-257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-product-management","category-research","tag-conversion-rate","tag-rio","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":3,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"predecessor-version":[{"id":261,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/257\/revisions\/261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/259"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}