{"id":185,"date":"2015-01-23T18:09:07","date_gmt":"2015-01-23T23:09:07","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=185"},"modified":"2015-01-23T18:09:07","modified_gmt":"2015-01-23T23:09:07","slug":"the-fold","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/the-fold\/","title":{"rendered":"The Fold"},"content":{"rendered":"<p><strong>Word: \u00a0<\/strong>The Fold<\/p>\n<p><strong>Definition:\u00a0<\/strong>A theoretical line, below which content on a website or application is not visible without scrolling.<\/p>\n<p><b>Reference<\/b><strong>:<\/strong>\u00a0The fold is a term borrowed from print, back when it truly referred to the literal fold in the center of a newspaper page. Newspaper editors wanted to make sure that their most eye-catching and important headlines appeared \"above the fold\" so that the content was visible when papers were\u00a0stacked for display and purchase.<\/p>\n<p>The digital equivalent is content that appears when a web page loads. The content that fits the screen before scrolling is said to be \"above the fold\".<\/p>\n<p>Here's the debate, because let's face it, there is always a debate - many say that \"the fold\" is no longer a relevant way to view and layout content in an era when scrolling has become a norm and a reflex. Design studio, Huge Inc, did a wonderful UX research investigation on just <a href=\"http:\/\/hugeinc.com\/ideas\/perspective\/everybody-scrolls\">this<\/a>\u00a0and it is definitely worth checking out. In their study, Huge found that nearly everyone scrolled past the fold but\u00a0it was various <a href=\"http:\/\/hannahatkin.com\/blog\/?s=affordance\">affordances<\/a>\u00a0that determined how far down the page the user explored.<\/p>\n<p><strong>Thoughts\/Questions: <\/strong>Your turn! As we talk today, in 2015, is \"the fold\" still a relevant way of thinking about UX design?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word: \u00a0The Fold Definition:\u00a0A theoretical line, below which content on a website or application is not visible without scrolling. Reference:\u00a0The fold is a term borrowed from print, back when it truly referred to the literal fold in the center of a newspaper page. Newspaper editors wanted to make sure that their most eye-catching and important [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,11,23],"tags":[52,53,51,8,9],"class_list":["post-185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","category-terms","category-user-interface","tag-fold","tag-scrolling","tag-the-fold","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":3,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/185\/revisions"}],"predecessor-version":[{"id":189,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/185\/revisions\/189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/188"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}