{"id":119,"date":"2015-01-13T14:11:12","date_gmt":"2015-01-13T19:11:12","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=119"},"modified":"2015-01-13T14:11:12","modified_gmt":"2015-01-13T19:11:12","slug":"door-in-the-face","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/door-in-the-face\/","title":{"rendered":"Door-in-the-face"},"content":{"rendered":"<p><strong>Word: \u00a0<\/strong>Door-in-the-face<\/p>\n<p><strong>Definition:\u00a0<\/strong>The notion that refusing a large request (figuratively\u00a0getting the door slammed in your face) increases the likelihood of agreeing to a second, smaller request, shortly thereafter.<\/p>\n<p><strong>Reference:\u00a0<\/strong>\u00a0A compliance method from social psychology, this technique works because of\u00a0the principle of <em>reciprocity<\/em> (Cialdini et al, 1975). Saying \"no\" to a large request creates a feeling of guilt towards the asker, and in turn, the person being asked now feels as if she owes something.\u00a0This manipulation strategy is often used in marketing.<\/p>\n<p>The concept plays into design\u00a0when dealing with\u00a0\u00a0subscription fees\u00a0or add-on\u00a0purchases, for example. Think about a time when you bought an online subscription. There is often multiple packages to choose from. Once you've looked over the choices and deiced the expensive option\u00a0is outrageous, you are more inclined to see the less expensive option as more reasonable in comparison. Hence, your guilty conscious may lead you to buy yet another unwanted and unneeded steaming music service!<\/p>\n<p><strong>Thoughts\/Questions:\u00a0<\/strong>As a user experience designer, where does your job end and the marketing department's job begin? Should a line be drawn\u00a0between marketing tactics and what's best for the user?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word: \u00a0Door-in-the-face Definition:\u00a0The notion that refusing a large request (figuratively\u00a0getting the door slammed in your face) increases the likelihood of agreeing to a second, smaller request, shortly thereafter. Reference:\u00a0\u00a0A compliance method from social psychology, this technique works because of\u00a0the principle of reciprocity (Cialdini et al, 1975). Saying &#8220;no&#8221; to a large request creates a feeling [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,17,11],"tags":[37,20,34,8,9],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-psychology","category-terms","tag-door-in-the-face","tag-marketing","tag-psychology","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":4,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/119\/revisions\/124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/123"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}