{"id":107,"date":"2015-01-12T12:38:15","date_gmt":"2015-01-12T17:38:15","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=107"},"modified":"2015-01-12T12:38:15","modified_gmt":"2015-01-12T17:38:15","slug":"hicks-law","status":"publish","type":"post","link":"https:\/\/hannahatkin.com\/blog\/hicks-law\/","title":{"rendered":"Hick&#8217;s Law"},"content":{"rendered":"<p><strong>Word: \u00a0<\/strong>Hick's Law<\/p>\n<p><strong>Definition:\u00a0<\/strong>The time it takes for person to make a decision increases with the number of choices available.<\/p>\n<p><strong>Reference:<\/strong>\u00a0The law is named for\u00a0British psychologist William Edmund Hick.<\/p>\n<p>Countless studies in fields from psychology to marketing have investigated the affect of options\u00a0on decision making and satisfaction (I suggest the <a href=\"http:\/\/blog.usabilla.com\/killing-choice-applying-hicks-law-web-design\/\" target=\"_blank\">jam<\/a> study if you're looking for a good <a href=\"http:\/\/psycnet.apa.org\/journals\/psp\/79\/6\/995\/\" target=\"_blank\">example<\/a>). Widespread consensus shows that not only does fewer choices decrease time of decision making (a la Mr. Hick) but it also generates greater user satisfaction. The fewer the choices, the more satisfied the user is with her final decision.\u00a0Seems counter intuitive, but science doesn't lie my friend.<\/p>\n<p><strong>Thoughts\/Questions:\u00a0<\/strong>While it is simple to see how\u00a0Hick's Law is used in web design to justify menu and navigation decisions, you would be limiting yourself greatly if that is the only design feature influenced. \u00a0If you dig more deeply, you will see that decisions are the crux of experiences and impact every move and click a user takes on a site.<\/p>\n<p>Is there ever a situation where it's better to give the user as many choices as possible? What would it be?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word: \u00a0Hick&#8217;s Law Definition:\u00a0The time it takes for person to make a decision increases with the number of choices available. Reference:\u00a0The law is named for\u00a0British psychologist William Edmund Hick. Countless studies in fields from psychology to marketing have investigated the affect of options\u00a0on decision making and satisfaction (I suggest the jam study if you&#8217;re looking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,17,11],"tags":[33,34,8,9],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-psychology","category-terms","tag-hicks-law","tag-psychology","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":3,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"predecessor-version":[{"id":118,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/107\/revisions\/118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/117"}],"wp:attachment":[{"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}