Word: Success Metrics

Definition: Indicators that are tracked after a product is launched to determine whether it is meeting project objectives and user needs, as articulated in the UX strategy.

Thought: Success metrics are an important part of understanding project objectives and then ultimately defining whether or not these objectives have been met . Meeting a set of success metrics provides direct evidence and indication of the UX contribution and value to the set project.

UX Matters wrote an article about success metrics which points out three key, high-level UX metrics that are worth tracking. These are a great place to start!

• Usability - How easily can a user accomplish what they set out to do
• Engagement - How much users interact with the site or application (be cautious because this metic is notoriously hard to track and findings can easily include lurking variables)
• Conversion rate - Percentage of users who take a desired action. This can be used as one of the strongest ROI arguments for better UX, increased research time, more funding, etc

Question: What do you use to define the success of your products?