Word: Strategy plane

Definition: The first plane of Jesse James Garrett's "Five Planes of User Experience" which focuses on product objectives and user needs.

Thoughts: UX Strategy is the foundation for a successful product and an important first step in product creation. Before beginning a project, it is important to understand firstly what the product is setting out to accomplish and secondly, what user needs are being addressed. Hence, this should be your "lightbulb moment".

The strategy plane works to set in place the product objects and the business goals while working to define success metrics and brand identity.

 

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