Word: Status quo bias

Definition: The cognitive bias that says people typically prefer consistency over change. The tendency to like things to stay relatively the same, which forms a baseline in the mind. Any change from this consistent baseline is perceived as a loss.

Thought: This psychological principle plays into the theory of loss aversion. Status quo bias can be reduced however, by exposing users to other choices (assuming, somewhat obviously, that those choices were equivalent or better than the current option). The lesson here is that change is best accepted by users when introduced incrementally.

In Chris Nodder's book Evil By Design he uses an amazing metaphor to describe illustrate this cognitive principle,

"If you place a frog in hot water, it does its best to hop straight out. However, if you place it in cold water and then heat the water up slowly enough, the frog won't attempt to jump out."

Essentially, Nodder wants us all to think of our users as frogs, and I'm down with that!

Question: Can you think of a good example that refutes this? How can we make the frog stay in the hot water from the beginning?