Word: Responsive logo

Definition: Combining principles of responsive web design with a defined set of iconography that are to be utilized at different screen sizes.

Thought: While responsive logos are not commonplace as of yet, it is easily understood why such an idea was proposed. In a world where more and more people are browsing and interacting with content on smaller and smaller screens, logos are an element on a page that must be accounted for and designed around.

Joe Harrison created the Responsive Logos Project, which beautifully illustrates how such a concept can be put to great use.

UX Magazine lays out the pros and cons of this concept as such:

• Pros: Legibility, Flexibility, Pre-optimized for new devices
• Cons: Design time, Recognition

Question: While the benefits and fluidity of responsive logo design seems beneficial, some have argued that this is all a moot point. Great logos, if designed properly, should not need such pomp and circumstance and instead, be powerful at any size. Is responsive logo design the future? Do we really need it?