July 12, 2015 - Comments Off on Minimalism
Minimalism
Word: Minimalism
Definition: As it pertains to web design, minimalism is a design style typically identified through the use of flat textures, limited color palettes, and vast negative space. In addition to aesthetic decisions, minimalism can help prioritize content and focus design to simplify user tasks.
Thoughts: Minimalism in web design began in the early 2000s and barrows philosophies from previous art movements. This style is not just an aesthetic trend however, it actually plays an important role in user experience in the way it can guide and assist the user through a site or application. Nielsen Norman Group describes the impact on UX,
When employed correctly, the goal of minimalist web design should be to present content and features in a simple, direct way by providing as little distraction from the core content as possible. This strategy often involves removing content or features that don’t support the primary goals of the interface or its users.
The debate over minimalist design in user interfaces argues both usability wins and shortcomings. On the positive side, designers argue that minimalism reduces clutter and information overload as well as providing a visually appealing look that users respond positively to. On the flip side, minimalism can run the risk of poor discoverability in that the user can have a hard time understanding page hierarchies or finding the happy path.
Question: In our current world where flat design is key, is there ever a point where minimalism goes too far and hurts the overall user experience?
Published by: hratkin in patterns, user interface, visual design
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