April 23, 2015 - Comments Off on Hook Model
Hook Model
Word: Hook Model
Definition: The cycle a successful product follows in order to reach the goal of unprompted user engagement, where in users return to the product consistently and often.
Reference: The Hook Model comes from Nir Eyal's book Hooked: How to Build Habit-Forming Products.
Thoughts: In Eyal's book, he describes the Hook Model process as a cycle, consisting of a trigger (external and/or internal), an action, a variable reward, and then an investment. Rinse and repeat.
Let's break down each step a bit for a better understanding: The trigger is the actuator of the behavior, like an alert or notification. The action comes next, which is essentially, the behavior a user performs in anticipation of a reward. The next step is the variable reward, which is the Hook Model's way of creating user craving by initiating intrigue. Finally, investment is when the user takes the step to input some work into the product or service. By investing time and energy, the odds increase dramatically that a user will pass through the Hook cycle again.
The Hook Model is an important tool to not only understand as a designer, but to build habit-forming products as well.
