Word: Power User

Definition: Someone who operates a computer or device at an advanced skill level with knowledge and/or experience that is not typical of an average user. Sometimes referred to as a super user. 

Thoughts: UX designers need to consider all user types when designing and that includes both the power user and the beginner. This can lead to a tricky situation because a dumbed-down interface will frustrate the power user, while a complex interface will scare off the beginner. There is no secret formula, unfortunately, but I can still offer a few helpful keep-in-the-back-of-your-mind thoughts!

Games are great examples of interfaces that progress as a user essentially levels-up and gains knowledge. This way it teaches a novice the basics while providing and unlocking features for the power user. As gamification continues to penetrate UX thinking, games can offer quite a bit of insight and inspiration.

However, another school of thought says that all products should be accessible and usable by everyone at all times and that the seamlessness integration of all types of users is the beauty of great design. I can dig this too!

Question: In what situations do you consider yourself a power user? As a power user do you look for VIP treatment?