January 21, 2015 - Comments Off on Search Dominant Users

Search Dominant Users

Word:  Search-Dominant Users

Definition: The tendency of a user to go straight for the search bar when first entering a site looking for content.

Reference: Jakob Nielsen sheds light on search-dominant users in his 1999 book, Designing Web Usability and notes, that over half of users exhibited "search-dominant" tendencies. However, Nielsen's assertion was later tested in later research studies including Jared Spool's study in which he found no "search-dominant" users, and instead, found only "search-dominant" sites.

Thoughts and Questions: While a debate still remains, it is important to understand the power of search and take careful consideration when designing a user interface. Whether the user is search-dominant or you created a site that promotes search-dominant behavior, you better believe that users will be searching for that search!

Published by: hratkin in terms, user interface

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