{"id":96,"date":"2015-01-09T15:32:50","date_gmt":"2015-01-09T20:32:50","guid":{"rendered":"http:\/\/hannahatkin.com\/blog\/?p=96"},"modified":"2015-01-10T21:19:39","modified_gmt":"2015-01-11T02:19:39","slug":"f-pattern","status":"publish","type":"post","link":"http:\/\/hannahatkin.com\/blog\/f-pattern\/","title":{"rendered":"F-Pattern"},"content":{"rendered":"<p><strong>Word: \u00a0<\/strong>F-Pattern<\/p>\n<p><strong>Definition:\u00a0<\/strong>The natural eye movement by Western societies when scanning content rich webpages. Most people will automatically scan the top of a page, then skim down the lefthand side, and make a few occasional forays into into the center.<\/p>\n<p><strong>Reference:<\/strong>\u00a0The pattern consistently appears\u00a0during eye tracking sessions that use heat maps to follow\u00a0a user's gaze. This word is best described with a picture so take a look below!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"irc_mi alignleft\" src=\"http:\/\/www.voiceovergenie.com\/blog\/wp-content\/uploads\/2013\/03\/fpattern.jpg\" alt=\"\" width=\"120\" height=\"217\" \/>What does this have to do with design you ask? If you know and understand how a user most-often views a webpage, you can\u00a0purposefully place specific content in the most effective areas for optimal attention.<\/p>\n<p><strong>Thoughts\/Questions:\u00a0<\/strong>The\u00a0concept of an F-pattern has been understood\u00a0for a long time and thrown around quite often. \u00a0However, webpages are taking on new formats and a typical webpage today does not look anything like what users saw even 5 years ago. Do you think the F-pattern will continue to have a\u00a0strong influence on design moving forward?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word: \u00a0F-Pattern Definition:\u00a0The natural eye movement by Western societies when scanning content rich webpages. Most people will automatically scan the top of a page, then skim down the lefthand side, and make a few occasional forays into into the center. Reference:\u00a0The pattern consistently appears\u00a0during eye tracking sessions that use heat maps to follow\u00a0a user&#8217;s gaze. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,11],"tags":[28,27,29,8,9],"class_list":["post-96","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-terms","tag-eye-tracking","tag-f-pattern","tag-research","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":5,"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":102,"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/posts\/96\/revisions\/102"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media\/101"}],"wp:attachment":[{"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hannahatkin.com\/blog\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}